Our local Search Engine Optimization (SEO) service is a monthly subscription based service that provides your business with everything that you will need to gain more visitors from Google searches, as well as other local searches, such as via Siri, Google Assistant (Android), Yelp, Facebook and Foursquare. As a Certified Yext Professional, we have combined the best local SEO service with our on page and PPC campaign management through Google Adwords and Facebook (+Instagram) to provide your business with our Local Search Engine Optimization package.
Local search ranking is determined mainly by three components:
First, consistency in data – Google and other search engines trying to determine the data that should be presented to its users looks at the consistency in data across multiple data sources. This data needs to be tagged, which lets search engines know what data on the page is your business’ data. Namely, your name, address, and phone number are most importantly. That’s why our Local Search package allows you to enter your data once on our client portal, and your business location will be listed on the top business directories there are. You can even upload pictures of your business to our client portal, and they will be uploaded to all of your business listings.
Second, is reviews. If you use local search before deciding where you’d like to eat or get your hair cut, then you are among 60% of people who make a local search and make a decision to buy based on the results they receive. The value to your business to be among those listings is vast. Once you are there though, you have to compete head to head, and what sets your listing apart will be largely the experiences that are left behind by your previous customers – in the form of reviews. That is why our professional level Local Search package includes Review Generation.
Last, is relevance. Staying relevant in today’s world of search means being a part of a conversation with your customers, such as engaging with them on your business Facebook page. This can also mean posting on other social media, and writing blog posts within your niche. If you can help people trust you through what you right, then they will also want to work with you when they are ready to buy. Of course, our client portal allows you to update all of your social media profiles with one click – just type your post, upload a picture, then click post (or schedule it for the future) and your post will be spread across all of your online presence.